NAPA VALLEY · BY REFERRAL AND BY REQUEST
Rebob Cellar Management

Something has always kept watch over Napa's cellars. We just made it official.

Long before anyone hired a cellar manager, the growers already had one — they just couldn't put it on payroll.

The Legend

Ask anyone in Calistoga old enough to remember.

They'll tell you about something in the hills above town — glimpsed at the edge of the vine rows at dusk, blamed for tracks that don't match anything in a field guide. Locals gave it a name a long time ago: the rebob.

The stories don't agree on what it looks like. They agree on what it does — growers swear something moves through the barrel rooms at night, and whatever it is, it never breaks a bottle or leaves a case out of order. We didn't choose the name to be cute. It's the job description. We just figured out how to bill for it.

How We Work

There's no package for your cellar. We build one.

We used to offer a couple of set systems. We dropped them — no two cellars think the same way. Some collectors buy by producer and want their whole history with a name on one shelf. Some think in appellation first. Some organize around what they're actually planning to open this year.

So we walk your cellar before we propose anything, ask how you actually reach for a bottle, and build the logic around that answer — labeled, racked, and cataloged to match.

PRODUCER REGION VINTAGE DRINKING WINDOW OCCASION WHATEVER'S TRUE FOR YOUR CELLAR

We propose. We never impose. The final read on your cellar is always your call.

01

Assess

We walk the room first.

02

Propose

You sign off before anything moves.

03

Organize

Racked and labeled, Zone-Row-Slot.

04

Catalog

Logged into your own CellarTracker.

How A Bottle Gets Found

Every bottle gets a bin code. Zone. Row. Slot.

This is the actual system, not a metaphor for it. Click a slot.

Producer
Varietal
Vintage

Click any slot in the rack.

Get In Touch

Request an audience.

We take on a limited number of cellars at a time. Tell us what you're working with and we'll get back to you personally.

Rooted in Ascendo Wine and Cortina Vineyard Management.
Trusted by Rutherford Wine Vault.

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